What We Do

We develop technology and algorithms to identify the true probability of sporting event outcomes.

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By leveraging techniques more traditionally used to analyze financial markets, we compare market pricing with true probabilities to identify profitable trades.

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We've developed best-in-class education modules and training to share our expertise with our customers.

Our customers have successfully utilized our tools, generating net trading returns of $4.2 million for themselves since 2022.

Meet Our Team

Leadership

Dan Rubin

Chief Executive Officer

Dan is the Co-Founder and CEO of Cleat Street and is responsible for the research, analytics, and innovation that power Cleat Street’s sports betting strategies. Previously, Dan was the Vice President of a boutique financial consultancy where he led their complex derivatives valuation practice, employing techniques such as Monte Carlo simulations and option pricing theory, which he has since adapted for predictive sports modeling.

Aaron Chou

Chief Operating Officer

Aaron is the Co-Founder and COO of Cleat Street and is responsible for the day-to-operations and product offerings of Cleat Street. Before Cleat Street, Aaron was an Operations Manager at Uber for several years, where he led the competition and pricing team for their rideshare business in New York City. He also later became the GM of their micromobility business in California.